Everyone knows about Budweiser, but not so many people know about the giant behind the brand.
I always think AbIn Bev is a great company despite they are in a “not so cool” industry: selling beers/FMCG.
You can watch a YouTube video about CEO on his hiring philosophy here.
Much of his philosophy believes in investing in people. AbIn Bev invests in the talented young, takes them in and teaches them the way of the world in the hope that one day these young would run the legacy. The company is only as great as it people.
Bud Light is one of AbIn Bev brand, and it is one of the top seller beers in the US. The brand is a marketing innovation machine and they do everything in their power to show it. From hosting battle for streamers to surf the wave of Internet gaming, or launching Stay at home genius campaign to be on trend with Corona virus, to hiring a new CMO- Chief Meme Officer.
The job pays $5k a month and all you need to do is creating 40 memes. More than $100/meme, pretty good.