Many businesses implement numerous advertising strategies to highlight the innovative features of their products, aiming to influence consumer purchasing behaviour. These marketing campaigns play a positive role in enhancing the manufacturing sector.
On the one hand, product innovation is considered a key factor in product promotion. Among thousands of product lines with similar characteristics in the market, a new feature can provide a standout quality, making it easier for customers to try and choose a specific brand over others. Therefore, in the competitive world of advertising and sales, most businesses focus on innovation to attract more customers and boost sales. For example, a milk brand significantly increased its profits by raising parents' awareness of DHA in milk, a nutrient crucial for children's brain development, which had not been prominently featured in the dairy industry before.
On the other hand, incorporating novel elements in advertising encourages businesses to enhance their product quality. When a company exhausts all possibilities for promoting new features in existing products, it must invest resources into developing something innovative to capture consumer attention. This drives manufacturing innovation, enabling businesses not only to survive but also to thrive in a competitive market. For instance, the cooking oil industry has recently invested heavily in advanced manufacturing technologies to produce new product lines that promote healthier cooking practices.
On the whole, emphasising new features in product marketing offers a range of benefits, from increasing business revenue to fostering innovation in the production industry.