For many, advertising has the power to shape their purchasing decisions, while others find it too commonplace to attract their attention. These two perspectives highlight the varying value of advertising based on customers’ diverse experiences.
On the one hand, many people are persuaded by commercial videos that showcase numerous benefits of using the advertised products in their daily lives. This is primarily because companies carefully analyze their target customers’ insights, leveraging this understanding to craft marketing strategies that appeal to customers’ emotions. When individuals develop a positive connection with advertising content, they are more likely to purchase the products naturally. For instance, a cooking oil brand successfully convinced a significant number of consumers to buy its products by promoting the message of heart-healthy cooking oil.
On the other hand, many consumers disregard advertisements due to the lack of trust in the actual quality of the products, which often fails to align with the promises made in advertisements. Many have realized that some product features are over-advertised compared to their real value after purchase. Consequently, they increasingly question such marketing tactics and find advertisements unremarkable or even annoying. For example, many female consumers have grown indifferent to cosmetic-related advertising, despite businesses promoting a wide range of benefits for skincare products, as repeated disappointments have eroded their trust.
In conclusion, consumers’ reactions to advertisements depend significantly on their personal experiences. For some, advertising effectively persuades them to buy products through well-crafted emotional appeals. For others, frequent negative experiences lead them to ignore advertisements, no matter how compelling they might seem.